JOA stands for Julie, Olivia and Anna, who met while studying the master's course Fashion Futures in London. One evening at a uni event Anna and Olivia were sitting next to each other listening to a talk about start-ups. Inspired the two of them suddenly decided to make jackets, but they knew they needed a business expert in the team, and without hesitation, they turned to the row behind them and they knew it had to be Julie, so 5 min later she was already convinced to join. This is how our journey started.
Julie has a background in business and marketing. She is specialised in the business of fashion for sustainability. Coming from the south of France made her an advocate for localism and independent business.
Olivia is a designer working with different pattern-cutting techniques that imagine a new ways to dress and change society. She has a passion for making and loves creating her own production cycles, and teaches sewing skills.
Anna is a designer specialised in reusing textile to avoid waste like for example upcycling. Her eye for material pairing is unbeatable and in a similar manner, she is the one bringing all kinds of collaborations to life
You can reach Julie, Olivia and Anna via