JOA sources materials and makes garments locally in London.
We use garments that our local charity shops can't sell, cut them up and remake them into jackets.
Everything is produced in our own mini factory in East London Leyton and we are paying London Living Wages.
We are employing
women from disadvantaged backgrounds.
Together we are cleaning up waste and we keep our local community intact!
REUSING & RECYCLING
JOA uses garments that are not wanted any longer and would be on a long journey through Eastern Europe, Asia and finally onto a landfill pile, incredibly slowly rotting away and damaging our environment.
We have a circular zero waste approach to everything we do in our East London mini factory. The waste we produce while making our garments is given to different industry partners so it can be made into something else. We use old magazines to make our business cards, and try to source second hand wherever we can!
Because JOA is reusing local garments, the styles of the jackets are reflecting the style of the local community we work with.
Each jacket is a unique one-off design. When making the jackets we design for different personalities.
The shapes of our jackets are inspired by the diversity of human bodies.
We want you to find YOUR favourite jacket, not just another wardrobe addition.
3 IN 1
A system of layers makes the jackets reversible but also detachable, so you can wear above and below layers separately, and why not share them?